Urban Legend Cyclewear is Fashionable and Functional
Shiori Mine — July 18, 2012 — Lifestyle
References: urbanlegend.cc & design-milk
Urban Legend Cyclewear is a line of chic cycling ensembles designed to withstand the climates and obstacles faced by bikers. While spandex and skin-tight clothes are what most people think about when considering cycling gear, Urban Legend seeks to provide a more attractive alternative.
The collection contains a number of weatherproof jackets, comfy shorts and even an asymmetrical hooded dress. These effortless looks are perfect for throwing on and heading out for your routine bike ride. There is no need to sacrifice style for function with the Urban Legend Cyclewear series.
With a name like Urban Legend, you would imagine there must be something lying beneath these fashion-forward wears. Each piece contains a QR-code that redirects scanners to urban legend stories about Budapest -- spooky but pretty nifty if you ask me.
The collection contains a number of weatherproof jackets, comfy shorts and even an asymmetrical hooded dress. These effortless looks are perfect for throwing on and heading out for your routine bike ride. There is no need to sacrifice style for function with the Urban Legend Cyclewear series.
With a name like Urban Legend, you would imagine there must be something lying beneath these fashion-forward wears. Each piece contains a QR-code that redirects scanners to urban legend stories about Budapest -- spooky but pretty nifty if you ask me.
Trend Themes
1. Chic Cycling Ensembles - The trend of designing fashionable and functional cycling clothes that cater to the style-conscious biker.
2. Weatherproof Cycling Gear - The trend of creating cycling jackets and clothing that can withstand various weather conditions.
3. Interactive QR Codes - The trend of incorporating QR codes in fashion pieces to provide consumers with interactive and engaging content.
Industry Implications
1. Fashion and Apparel - The fashion industry can explore the opportunity of developing stylish and functional cycling clothing to cater to the growing market of fashion-conscious bikers.
2. Outdoor Gear and Accessories - The outdoor gear industry can tap into the trend of weatherproof cycling gear to provide bikers with durable and versatile clothing options.
3. Technology and Connectivity - The technology industry can capitalize on the trend of interactive QR codes in fashion by developing innovative ways to integrate technology and storytelling into clothing and accessories.
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