Ductus Lie-Detector Ads

The Graphology Expert Handwriting Speaks ad campaign illustrates quite literally how a person's signature cursive can tell the truth more than words can. A technique used to determine whether a particular person is speaking the truth by making them write a few lines, graphology has been interpreted as storytelling in the print ads. For instance, the statement, "I did not fix it," is made up of drawings from the accused's day.

Conceived and executed by Makani Creatives, an ad agency based in Mumbai, India, the Graphology Expert Handwriting Speaks ad campaign was art directed by Rahul Patel and Prasad Rao with creative direction by Ashish Makani and Sameer Makani. The complex illustrations were done by Siddhartha Choudhary and Sameer Surwade.