Jim Beam and Mila Kunis are creating an intoxicating set of videos for the smooth bourbon Kentucky brand.
In the past, the iconic bourbon brand has approached edgier artists as its spokesperson, and the change to Mila Kunis is a warm welcome. There are five videos in which Kunis plays explanatory roles retelling the history, style and process of the bourbon.
Jim Beam is appealing to this generation by using a spokesperson many people are familiar with. Kunis has been doing voiceover work for almost 15 years, so consumers are well acquainted with her voice and style. Using Kunis as the new spokesperson sends the message that Jim Beam Kentucky Bourbon can be enjoyed by everyone and is not just limited to men or hard-edge rockers.
Why This Trend Is Growing
- Collaborative Advertising
- Opportunity for brands to collaborate with celebrities to create engaging and relatable ad campaigns.
- Inclusive Branding
- Brands can embrace inclusivity by featuring spokespersons that appeal to a wide audience, breaking stereotypes.
- Narrative Marketing
- Utilizing storytelling techniques in marketing campaigns to educate and entertain consumers about a brand or product.
Industries Being Reshaped
- Bourbon Distilleries
- Bourbon distilleries can explore collaborative advertising partnerships to reach new consumers and reposition the brand.
- Celebrity Endorsements
- The advertising industry can leverage celebrity endorsements to create impactful and memorable campaigns for various brands.
- Entertainment and Media
- Opportunity for the entertainment and media industry to partner with brands for narrative-driven marketing content.
