Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Mila Kunis and Jim Beam are Collaborating for the Brand;s Bourbon

 - Mar 17, 2014
References: adweek
Jim Beam and Mila Kunis are creating an intoxicating set of videos for the smooth bourbon Kentucky brand.

In the past, the iconic bourbon brand has approached edgier artists as its spokesperson, and the change to Mila Kunis is a warm welcome. There are five videos in which Kunis plays explanatory roles retelling the history, style and process of the bourbon. 

Jim Beam is appealing to this generation by using a spokesperson many people are familiar with. Kunis has been doing voiceover work for almost 15 years, so consumers are well acquainted with her voice and style. Using Kunis as the new spokesperson sends the message that Jim Beam Kentucky Bourbon can be enjoyed by everyone and is not just limited to men or hard-edge rockers.