These 2014 life stages trends indicate consumers in different age groups are drastically different and the marketing strategies of brands shifted depending on their target audience. Whether you are marketing to mommies or millennials or babies or baby boomers, these ideas show how differently products are being positioned.
The past year saw a lot of nostalgia, especially when if comes to classic toys. LEGO was introduced in more adult re-creations, such as LEGO strip club sets. Combining old toys with pop culture happened frequently, as evidenced by building block Wrecking Ball ornaments and recreated Rihanna album covers. Seniors also got in on the action, from fashionable grandfather photography to accurate Titanic recreations.
More 2014 life stages trends can be seen in Trend Hunter's 2015 Trend Report, which looks ahead to next year's big ideas.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
