There are many fashion blogs on the Internet, so in turn people must find a niche demographic to cater to in order to get there blog noticed right off the bat; for example, Christina Belchere's Instagram account features stylish grandfather photography.
The photo sharing account dubbed @fashionablegrandpas showcases candid shots of dapper elderly walking about the streets of New York City. The young fashion PR executive takes all of the photos -- usually from her phone -- and posts them for her 5,000+ following. Many of them feature older gentlemen dressed in perfectly tailored suits with stylish pocket squares, ties, shoes and scarves.
We've seen everything and everyone, from cats to laughing babies, rise to stardom via the Internet, but now it's a fashionable grandpa's turn.
Key Themes Behind This Trend
- Fashionable Grandfather Photography
- The trend of showcasing stylish grandfathers in candid shots on social media provides opportunities for brands to target older demographics with fashion and lifestyle campaigns.
- Niche Fashion Blogs
- The rise of niche fashion blogs catering to specific demographics, such as stylish grandpas, opens up opportunities for partnerships with brands that align with their target audience.
- Inclusive Fashion
- The popularity of fashionable grandpa photography highlights the growing demand for inclusive fashion and challenges traditional notions of age-appropriate dressing.
Where This Applies
- Fashion and Lifestyle
- The fashion and lifestyle industry can tap into the trend by collaborating with fashionable grandpas to create new collections or featured campaigns.
- Digital Marketing and Social Media
- Digital marketing and social media agencies can assist brands in leveraging fashionable grandpa photography for targeted advertising campaigns and influencer partnerships.
- Personal Styling and Image Consulting
- The rise of fashionable grandpas presents opportunities for personal stylists and image consultants to offer their services to older individuals looking to enhance their style and confidence.
