It's common for a product to feature some sort of image of its contents on its wrapper, but this isn't usually done in the way that Lucky's Ice Cream packaging has been designed. Instead of featuring one photo or illustration of a scrumptious serving of frozen dessert, the tubs have been covered in cute patterns that comprise repeated rows of cartoony ice cream cones.
TDA Boulder was enlisted to help the little Colorado shop to expand into a nationwide chain by freshening up its image for placement in supermarkets through the United States. The direction taken was to translate the image of a quality small operation into an extensively marketable. Lucky's Ice Cream packaging maintains the sweet appearance of simplified parlor-style treats with an enticing motif that pops from the grocery freezer.
Key Themes Behind This Trend
- Patterned Packaging
- Using cute patterns instead of traditional photos or illustrations of products can create a unique and eye-catching packaging trend.
- Cartoony Pattern Designs
- Cartoony patterns can bring a playful and fun element to product packaging, creating a trend that appeals to children and the young at heart.
- Simplistic Parlor-style Treats
- Simplifying products to their core elements and translating that into design can create a trend that appeals to consumers fond of traditional, nostalgic flavors and styles.
Where This Applies
- Consumer Packaged Goods
- The food and beverage industry, particularly in the consumer packaged goods sector, can benefit from focusing on unique packaging designs that stand out on crowded shelves and appeal to consumers in emotional ways.
- Retail
- Retailers can innovate by partnering with designers to create packaging that creates a powerful visual appeal, contributing to a memorable customer experience.
- Marketing and Advertising
- Marketing and advertising firms can help their clients update and refresh their branding and packaging, creating a new avenue for driving customer interest and product sales.
