Life is Good Ice Cream has been created by the positive lifestyle brand in partnership with FOODMARK Inc. as a new range of frozen treats that prioritize a high-quality flavor profile with premium ingredients to boot. The ice cream comes in seven flavor options including such options as Vermont Maple Cream, Deep Purple Cow, Chunky Chocolate Mousse and Peanut Butter Paradise, amongst others. Each of the ice creams feature the brand's mascot, Jake, front and center with his signature grin to further drive home the positive nature of the frozen treats.
Life is Good President Tom Hassell spoke on the new Life is Good Ice Cream saying, "Since the earliest days of Life is Good, we’ve celebrated ice cream as a simple pleasure on our tee shirts. Enjoying ice cream with friends and family is a timeless activity and we are thrilled to launch Life is Good Ice Cream for our community’s enjoyment.”
Image Credit: Life is Good/FOODMARK
Key Themes Behind This Trend
- Positive Branding
- Leveraging a well-loved mascot to drive consumer connection and enhance brand identity emphasizes emotional marketing.
- Premium Ingredients
- Utilizing high-quality ingredients to create indulgent yet simple pleasures positions the product in the premium market segment.
- Flavor Diversity
- Offering a wide variety of unique flavors caters to diverse consumer tastes and preferences, creating broader market appeal.
Where This Applies
- Frozen Desserts
- The frozen dessert industry benefits from innovations focused on enhancing flavor profiles with premium ingredients.
- Lifestyle Brands
- Lifestyle brands gain from integrating their identity deeply into consumable products that align with their ethos.
- Food Retail
- Food retail companies experience growth by offering diverse and high-quality product options that connect emotionally with consumers.
