There is a really good reason why yoga instructor Laura Kasperzak's Instagram account, laurasykora, has generated over 700,000 followers. Not only are people impressed by her strength and flexibility, which is displayed in a number of applaud-worthy yoga poses, they are enamored with her relationship with her preschooler daughter. They pose together, often in identical outfits, to the delight of Laura Kasperzak's followers.
Teaching her daughter the joy and serenity of yoga in a playful way, Laura Kasperzak states that it isn't that hard to get her to join in home sessions. Laura Kasperzak writes, "She’s the ham of my two children, and loves to be photographed. Just recently she was doing a headstand and said ‘Mommy, take a picture!’ After I did she said ‘Let me see.’ She goes, ‘Oh no, mommy, we have to do it again. I wasn’t smiling.’”
What Makes This Trend Stand Out
- Family Yoga
- The trend of parents involving their children in yoga practice, creating a new market for family-friendly yoga classes and products.
- Social Media Yoga
- The growth of yoga influencers on social media, providing opportunities for brands to reach a wider audience through collaborations and sponsorships.
- Playful Yoga
- The rise of playful and creative approaches to yoga practice, leading to innovative classes and workshops that appeal to a wider audience.
Sectors Adopting This
- Fitness
- The fitness industry has the opportunity to create family-friendly yoga classes and products that cater to parents and children practicing yoga together.
- Social Media Marketing
- Social media marketing agencies can help yoga brands partner with popular influencers to reach a wider audience.
- Education
- The education industry can integrate yoga practices and mindfulness techniques to promote well-being and performance in children and teenagers.
