A Mock Breastfeeding Ad Campaign Aims to Reduce Societal Stigma

 - May 10, 2014
References: behance.net & refinery29
Despite existing legislation in all 50 states that allows breastfeeding in public or prohibits nursing mothers from being arrested for indecent exposure, this breastfeeding ad campaign is still necessary to change the mindset of the general public. In many places, breastfeeding in public is still considered controversial, which means moms who nurse in restaurants or on public transportation are often harassed or discriminated against.

A mock breastfeeding ad campaign developed by students at the University of North Texas called 'When Nature Calls' illuminates this issue with snarky, restaurant specific copy. Many breastfeeding moms feel forced to feed their babies in secluded spaces like public bathrooms, which is why each of the three images features a woman and her child in a washroom stall.