The Contilia Retirement Group 2014 Calendar reinterprets the common term 'Old Hollywood.' Although it still captures the glory of such an era, as well as a few more modern additions, it pays tribute in an adorable and charming way. Residents of the retirement home based in Germany takes on the roles depicted in such classics as 'James Bond,' 'Breakfast at Tiffany's' and 'Saturday Night Fever.'
A whimsical project, the participants starring in the Contilia Retirement Group 2014 Calendar all range between the ages of 76 and 98 years old. They were shot by a professional photographer from Gladbeck and edited onto the proper backdrops to really drive the theme home. About 5,000 calendars were printed and distributed to residents, employees and family members.
Why This Trend Is Growing
- Elderly Empowerment
- Disruptive innovation opportunity: Create products and services that empower elderly individuals to actively engage and participate in fulfilling activities like this calendar project.
- Nostalgia Marketing
- Disruptive innovation opportunity: Tap into the power of nostalgia by reinterpreting iconic moments and cultural references from the past to create unique and engaging marketing campaigns.
- Diverse Representation
- Disruptive innovation opportunity: Promote diversity and inclusivity by featuring individuals from different age groups and backgrounds in mainstream media and advertising campaigns.
Industries Being Reshaped
- Senior Living
- Disruptive innovation opportunity: Revolutionize the senior living industry by offering creative and interactive programs that foster a sense of community and engagement among residents.
- Photography
- Disruptive innovation opportunity: Develop innovative photography techniques and services that cater to unique demographics, such as elderly individuals, for capturing memorable moments.
- Publishing
- Disruptive innovation opportunity: Reimagine traditional publishing models by creating personalized and niche calendars that celebrate various communities and their stories.
