The LEGO 2014 ad campaign focuses on imagination in a wholly surreal way. The tiny building blocks are envisioned as scenes from 'Star Wars' and 'Jurassic Park' as well as more general scenarios involving a haunted house and an arctic playground complete with penguins. Clearly targeting a younger audience, the images will inspire kids to indulge their creativity in a constructive way.
Conceived and executed by Grey, Paris, France, the LEGO 2014 ad campaign was art directed by Quentin Deronzier with creative direction by Thierry Astier. Very minimalist aside from the elaborate albeit miniature scenes erupting from within each colorful building block, the bright and playful images were created by 3D studio Serial Cut / Pell-Mell.
Overall, the LEGO 2014 ad campaign invites children to imagine all the adventures they can have with this iconic toy.