DIY Mechanical Playthings

The Strawbees Toy Kit Targets Aspiring Architects and Engineers

The Strawbees Toy Kit is based around a do-it-yourself prototyping project that exercises children's ability to build simple objects. By flexing these particular skills, it can result in bringing up the next Zaha Hadid or Fazlur Khan.

Of course, the Strawbees Toy Kit serves a more practical purpose than molding the minds of the young, it also provides an affordable plaything. Instead of buying the latest Transformer or Twilight action figure, it allows children to use their imagination to build whatever they want to have in a cost effective manner. It is basically made up of joints that connect straws and cardboard into various objects.

Designed by Erik Thorstensson of CREATABLES, a studio based in Gothenburg, Sweden, the Strawbees Toy Kit is endlessly entertaining.

DIY Prototyping
DIY prototyping projects are becoming popular in the toy industry, offering children the opportunity to exercise their building and creative skills.
Imagination-based Play
Toys that encourage imaginative play and allow children to build whatever they want are on the rise, providing a cost-effective alternative to traditional action figures.
Affordable Entertainment
Affordable playthings, like the Strawbees Toy Kit, are gaining traction in the market, providing children with endless entertainment at an accessible price point.

Where This Applies

Toy Manufacturing
Toy manufacturers can tap into the DIY prototyping trend by developing kits and playsets that encourage creative and hands-on learning experiences.
Educational Technology
The rise of imagination-based play presents opportunities for educational technology companies to create interactive toys that promote learning and critical thinking skills.
Craft and Hobby Supplies
Craft and hobby suppliers can expand their product offerings by stocking affordable playthings like the Strawbees Toy Kit, catering to customers looking for creative and cost-effective entertainment options.
SCORE
5.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 84%
Activity 79%
Freshness 8%