Chain Reaction Toys

motionKit Helps Kids Build Their Own Chain Reaction Machines

motionKit is "the toy that lets you turn anything into a chain reaction machine" and it teaches STEM concepts through play. Unlike complicated puzzle toys that are geared towards adults, this one for kids and adults alike supports solo exploration and teamwork, all in an earth-friendly way.

The screen-free toy inspires curiosity through experimentation and the components of the kit are just the start of making incredible machines. As motionKit asks, "Can you use a low lever and a recycled bottle to press a button? Can a spoon become a ramp?"

The STEM-teaching kit includes 22 pieces, 1,000 possible card combinations and online challenges that get more and more challenging, which promises hours of entertainment and education for the whole family.

Chain Reaction Toys
Teaching STEM concepts through collaborative and experimental play.
Screen-free Toys
Providing opportunities for hands-on learning without the use of technology.
Earth-friendly Toys
Encouraging sustainability and environmental consciousness through play.

Who This Affects Most

Toy Industry
Innovating new toys that offer hands-on learning and sustainability components.
Education Industry
Integrating STEM concepts and hands-on learning into curriculum through innovative toys.
Environmental Industry
Creating and promoting earth-friendly toys to encourage sustainability and eco-consciousness.
SCORE
6.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 97%
Activity 96%
Freshness 11%