Eric Sahrmann, a photographer based in Chicago, Illoinois, has a fair amount of humor. At least, by the standards of his latest photo series. While most people see babies as endlessly cute and defenceless, he has depicted them as very strong. Whether that means crushing baby bottles or high kicking LEGO towers, Eric Sahrmann's babies are out of this world.
Created in collaboration with Mike Scalise, Eric Sahrmann's series was made for a Milwaukee Health Department campaign. Eric Sahrmann reveals, "I hired a professional 'baby-wrangler' to hold the babies into the positions that we would need to composite the final photographs. The parents were also on set to help with the positioning. I had retoucher Abe Finkelstein sitting at my computer compositing the shots together as we worked." The final product is precious.
Key Themes Behind This Trend
- Strong Baby Trend
- Opportunity for baby products industry to develop their products in a way that supports and enhances the strength of babies.
- Humor in Advertising Trend
- Opportunity for marketers to use humor in their campaigns to grab audience attention and create memorable brand messaging.
- Collaborative Photography Trend
- Opportunity for photographers and photo studios to collaborate with other professionals, like baby-wranglers and retouchers, to create unique and visually-striking photography projects.
Where This Applies
- Baby Products Industry
- Industry that can benefit from offering innovative products that creatively depict and support the strength of babies.
- Advertising Industry
- Industry that can benefit from incorporating humor in their campaigns to create memorable messaging and stand out in a crowded market.
- Photography Industry
- Industry that can benefit from collaborating with other professionals to create unique and innovative photography projects that are visually engaging and thought-provoking.
