Jim Beam Orange Creates Bright and Citrusy Summer Cocktails
Laura McQuarrie — June 23, 2021 — Lifestyle
References: beamsuntory & prnewswire
Jim Beam Orange is a new orange liqueur infused with bourbon that promises to put a juicy twist on classic summer cocktails. The product enhances the Kentucky Straight Bourbon Whiskey with a refreshingly bright flavor so that people can enjoy fresh new takes on familiar cocktails, as seen in the Jim Beam Orange Highball.
The new product boasts a taste that has notes of sweet citrus, oak and light char, plus a zesty aroma and a bright golden color. As well as being able to enjoy Jim Beam Orange in a cocktail with soda water over ice, fans will find that the product is just as enjoyable chilled in a shot glass. Appealing to bourbon lovers of all kinds, Jim Beam Orange recalls the brand as one of the first to get into flavored whiskey.
The new product boasts a taste that has notes of sweet citrus, oak and light char, plus a zesty aroma and a bright golden color. As well as being able to enjoy Jim Beam Orange in a cocktail with soda water over ice, fans will find that the product is just as enjoyable chilled in a shot glass. Appealing to bourbon lovers of all kinds, Jim Beam Orange recalls the brand as one of the first to get into flavored whiskey.
Trend Themes
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Flavored Liqueurs — Opportunity for other alcohol brands to create unique, fruit-infused spirits that appeal to cocktail enthusiasts.
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Bourbon-infused Products — Potential to expand into other product categories and create new experiences for bourbon drinkers.
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Summer Cocktail Trends — Opportunity for bars and restaurants to create innovative summer cocktails using fruity and refreshing flavors.
Industry Implications
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Alcohol Industry — Opportunity for other alcohol brands to innovate and capitalize on the popular demand for unique and flavorful spirits.
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Beverage Industry — Opportunity for beverage companies to create new and appealing non-alcoholic drinks using fruity and citrusy flavors.
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Hospitality Industry — Hotels, resorts, and restaurants can leverage the popularity of fruity and refreshing summer cocktails to attract new customers and offer unique experiences.
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