This Charming Lesbian Love Story is Also the Perfect Content Marketing Piece

 - May 21, 2014
References: & fastcocreate
This epic eight minute long commercial features a lesbian love story. 40 Love is a tennis focused romance that is also an ad for Cornetto ice creams. While ice cream is not featured at any point during the commercial, the content marketing effort does have small cone illustrations to introduce different parts in the short film and demonstrates that if you put something worth watching out there, people will respond even if it doesn't directly involve the brand.

Created by MoFilm UK and directed by Lloyd Lee Choi, the lesbian love story is part of Cornetto's Cupidity series. This particular video is narrated by Lily Allen, who also stars as doctor/cupid. The charming romance follows a rising tennis star and an unlucky line judge.