What is the trend of multi-textured treats?

Emerging confections that offer a layered experience with varied textures and flavors are capturing the attention of indulgence-seeking consumers.

What is the trend of indulgence-driven products?

The focus on indulgence as a core value is driving the creation of premium products that encourage consumers to revel in luxurious moments, catering especially to the desires of younger generations.

What is the trend of flavor diversity in snacks?

The introduction of diverse and unexpected flavor combinations in snacks is resonating with consumers looking for unique taste experiences, appealing particularly to adventurous palates.

What are the implications for the confectionery industry?

The confectionery industry is innovating by developing multi-layered and premium products that provide unique sensory experiences, aligning with the growing demand for indulgent treats.

What are the implications for the food and beverage industry?

Companies within the food and beverage sector are tapping into the preferences of Gen Z by introducing products that emphasize indulgent and multi-flavor experiences to attract a younger demographic.

What are the implications for the luxury goods industry?

As consumers increasingly seek products that offer indulgence and premium quality, the luxury goods industry is expanding into the realm of food, crafting offerings that blend opulence with flavor innovation.

Multi-Layered Maximalist Treats : Cornetto Max

Collaboration Pickle-Flavored Cupcakes Image 1

Limited-Time Caffeinated Milkshakes Image 1

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Cornetto Max Appeals to Gen Z's Love of Indulgence

Laura McQuarrie — August 7, 2025 — Lifestyle

References: unilever

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For Gen Z, little sweet treats aren’t just indulgences and Cornetto Max is a premium ice cream treat created to speak to this generation's love of self-rewarding, investing in joyful moments that provide comfort in a busy world, and a more-is-more approach to flavor and texture. “Indulgence is a core driver for one in five ice cream lovers globally,” said Cornetto’s Global Brand Lead Hazal Kantman, “But for Gen Z, in particular, more is more, in lifestyle, fashion and food. Cornetto Max taps into that.”

Cornetto Max delivers a multi-textured experience with chocolatey disc tops, sauce layers and a taste of two different ice creams in one. Fueled by consumer insights, Cornetto Max launched in two new flavors: Hazelnut Chocolate and Mango and Vanilla.

Trend Themes

Multi-textured Treats — Emerging confections that offer a layered experience with varied textures and flavors are capturing the attention of indulgence-seeking consumers.
Indulgence-driven Products — The focus on indulgence as a core value is driving the creation of premium products that encourage consumers to revel in luxurious moments, catering especially to the desires of younger generations.
Flavor Diversity in Snacks — The introduction of diverse and unexpected flavor combinations in snacks is resonating with consumers looking for unique taste experiences, appealing particularly to adventurous palates.

Industry Implications

Confectionery — The confectionery industry is innovating by developing multi-layered and premium products that provide unique sensory experiences, aligning with the growing demand for indulgent treats.
Food and Beverage — Companies within the food and beverage sector are tapping into the preferences of Gen Z by introducing products that emphasize indulgent and multi-flavor experiences to attract a younger demographic.
Luxury Goods — As consumers increasingly seek products that offer indulgence and premium quality, the luxury goods industry is expanding into the realm of food, crafting offerings that blend opulence with flavor innovation.

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