The Cornetto Max range is being expanded in the UK to give it a more indulgent, texturally-driven recipe as a nod to the increasing demand for ice cream treats with an artisanal inspiration.
The product range features two varieties including Hazelnut & Chocolate and Pistachio, which each start off with a waffle cone lined with chocolate and white chocolate, respectively. The Hazelnut & Pistachio option is paired with chocolate and hazelnut ice cream, a salted hazelnut sauce and a chocolate disk finished with hazelnut pieces, while the Pistachio has pistachio and vanilla ice cream with a pistachio sauce, white chocolate dish and roasted pistachio pieces. The treats each maintain the brand's signature chocolate cone tip to prevent drips and for a final touch of sweetness.
The Cornetto Max range puts a crunchier cone and an updated ice cream formulation in focus to prioritize consistency in every bite.
What's Driving This Trend
- Textural Premiumization
- Rising consumer appetite for multi-layered mouthfeel in single-serve treats indicates room for multi-component formulations and ingredient pairings that prioritize contrasting textures.
- Artisanal-inspired Flavor Profiles
- A shift toward premium, chef-driven flavors like pistachio and hazelnut suggests opportunities for small-batch sourcing and provenance storytelling embedded in product lines.
- Functional Anti-drip Design
- Emphasis on built-in features such as chocolate-tipped cones points to innovations combining convenience engineering with sensory indulgence to enhance portability and eating experience.
Who This Affects Most
- Packaged Ice Cream Manufacturers
- Manufacturers of frozen novelties stand to benefit from reformulated bases and layered inclusions designed to deliver consistent texture and flavour in every bite during mass distribution.
- Ingredient and Confectionery Suppliers
- Suppliers of nut pastes, sauces and textured inclusions may see demand for stable, high-intensity components tailored to maintain structure and taste in frozen matrices.
- Packaging and Food-engineering Firms
- Companies specializing in protective packaging and portion engineering could capitalize on solutions that protect delicate textures and prevent melting-related quality loss during transport.
