The Carte D’Or Sundae ice cream product has been launched by the brand as a collaboration treat with Cornetto that sees a rich, crispy topping paired with the frozen dessert.
The treat starts off with a serving of premium Carte D'Or ice cream that's packaged into a split compartment container and paired with Cornetto wafers and coated pieces on the other side. This encourages consumers to top their serving of the ice cream with as much or as little pieces as they want to maximize taste and texture. The Sundae range comes in two flavor options including Chocolate and Strawberry.
Marketing Manager Sue Carruthers spoke on the Carte D’Or Sundae ice cream product saying, "Carte D’Or has always been synonymous with quality and indulgence, and our new Sundaes range is a perfect example of how we’re combining this long-standing heritage with innovation to bring something truly different to the ice cream aisle. The combination of two iconic ice cream brands, Carte D’Or and Cornetto, makes us confident that it will excite existing brand fans and new shoppers alike to drive incremental growth for the category."
Why This Trend Is Growing
- Customizable Dessert Experiences
- Prepackaged sundae kits that allow consumers to control topping quantities promote personal preference and enhance customer satisfaction.
- Collaboration Between Iconic Brands
- As an increasing number of iconic brands team up, there is a surge in hybrid products combining beloved elements to create fresh consumer interest.
- Textural Contrast in Ice Cream
- Products featuring separate compartments for crunchy toppings cater to consumers seeking diverse textural experiences within their frozen desserts.
Industries Being Reshaped
- Frozen Desserts
- The frozen dessert industry is embracing innovation by integrating customizable components and familiar flavors to captivate evolving consumer preferences.
- Food Packaging
- The development of split compartment packaging highlights a need for advanced design solutions that maintain product quality and customizability.
- Convenience Foods
- Convenience foods are increasingly focusing on offering gourmet experiences with quick-serving options that don't compromise on quality or innovation.
