There are plenty of frozen desserts that are designed to be decadent yet healthy but the newest line of flavors from Perry's Ice Cream is all about extra indulgent ice cream—so much so that the pints highlight this quality of the ice creams. These ice creams are "chuck-full-of-stuff" and they encourage people to treat themselves.
Without the guise of trying to choose a healthy snack, some consumers are intentionally purchasing indulgent desserts because they're seeking pleasure or enjoyment from the taste and experience of eating the dessert. Consumers who want to treat themselves, take a break from their diet or mark a certain occasion will feel seen by the names of these premium ice creams like Cheat Day and Bad Breakup.
What's Driving This Trend
- Indulgent Desserts
- There is a trend towards consumers intentionally purchasing indulgent desserts for pleasure and enjoyment.
- Premium Ice Cream
- There is a trend towards creating high-end ice cream lines that emphasize indulgence.
- Naming Strategies
- There is a trend towards naming premium ice cream flavors that resonate with consumers.
Who This Affects Most
- Ice Cream
- Ice cream brands have an opportunity to create more indulgent and premium lines to cater to consumers seeking luxury desserts.
- Marketing
- Marketing firms have an opportunity to create naming strategies that resonate with consumers for premium dessert lines.
- Food Retail
- Food retailers have an opportunity to stock and promote premium ice creams that cater to consumers looking for indulgent dessert options.
