The Three Little Pigs Advert by The Guardian is a mockumentary-style video that tells the dark tale of the wolf’s murder. The advertisement was made to promote The Guardian’s open journalism program, which follows stories through written articles and social media.
In this darkened fairy tale example, the three pigs are arrested for murder and put on trial. Their story goes viral and everyone has something to say about their story. While some bloggers think the pigs were only defending their homes, others accuse them of being sick and twisted murders. As it becomes known that the wolf had asthma, the pigs are found guilty. The advert ends with people rioting in the streets accusing the banks of making the pigs commit murder.
The Three Little Pigs Advert by The Guardian brings a classic fairy into the real world and turns it into a story of murder and controversy.