‘One World, One Game’ is a two-minute film that is the centerpiece of Coca-Cola’s largest ever marketing campaign, part of the build-up to the upcoming FIFA World Cup—of which the beverage giant is a sponsor. The film champions the power of the world’s most popular sport to bring people together, even those belonging to distant, impoverished and conflict-ridden communities.
‘One World, One Game’ brings to life the stories of four football teams—from tsunami-ravaged Otsuchi in Japan, war-wrecked Ramallah in Palestine, an isolated village in the Amazon and an unnamed Eastern European community. Each of these teams and their communities turned to football to help them overcome their challenges.
In the unscripted film, Coca-Cola surprises each team with a once-in-a-lifetime invitation to Rio de Janeiro to witness preparations for the World Cup. The teams will return to Brazil on June 16 to carry team flags onto the pitch during the marquee clash between Germany and Portugal.
Coca Cola’s ‘One World, One Game’ Ad Celebrates Football’s Ability to Unite
Rahul Kalvapalle — April 9, 2014 — Marketing
References: coca-colacompany & adsoftheworld