Seasonal Interactive Fashion Installations

Yoshihisa Tanaka Highlights Washi Paper for SS24

Artist Yoshihisa Tanaka created pleated and folded washi paper that measures hundreds of miles, coming together as a part of an interactive installation for Japanese fashion imprint Issey Miyake. This is a part of its impressive Spring/Summer 2024 show that was presented on the runways during Paris Fashion Week. The artist worked alongside a Japanese factory that has a deeply rooted history of over 1,300 years making wash paper to create the intricate material using plants with some clay.

Tanaka explains to Dezeen, "Inspired by the concept, I thought about using a piece of paper in the simple shape of a rectangle and, by folding it, creating lines that are sharp and straight, as well as soft and curved. It holds in the air as it moves effortlessly. A piece of washi paper, once it is pleated and folded, can be easily carried around in a compact size, and you can hang it easily by fixing just one point. I envisioned an installation of washi paper where the pieces all convey these qualities to the most extent and for that, I did many studies trying to find their appropriate sizes in comparison to the scale of the venue."

Interactive Fashion Installations
The use of interactive installations in fashion shows creates immersive experiences for audiences.
Pleated Washi Paper
The use of pleated and folded washi paper in fashion design adds a unique tactile element to garments.
Japanese Fashion Imprint
Japanese fashion imprints like Issey Miyake push the boundaries of design by collaborating with artists and artisans.

Where This Applies

Fashion
The fashion industry can capitalize on interactive installations to create memorable and engaging brand experiences.
Paper Manufacturing
The paper manufacturing industry has an opportunity to explore the use of unique materials like pleated washi paper in various applications.
Art and Design
The art and design industry can benefit from collaborations between artists and fashion brands, leading to innovative and visually stunning projects.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 30%
Freshness 20%