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Vegetable Bicycling Campaigns

The Braise Local Food Ads Wholly Integrates Green Living

— August 26, 2011 — Eco
Advertising a bike tour of Wisconsin's top organic farms, these Braise Local Food ads definitely take to heart the idea of being green.

Created by advertising agency Cramer-Krasselt, the ads integrate biking into the local greenery that is grown on these farms. One of the images features a roll of cabbage which acts as the part of the bike's chain.

It's too bad I don't live in Wisconson or I would definitely be interested in going on of these bike tours. The Braise Local Food ads have got me sold.

Implications - Consumers are trying to fight against the increasing number of harmful elements being introduced into the environment. Products that provide a green alternative appeal to shoppers who want to live a more sustainable lifestyle. In order to attract more attention on the market, companies could develop more designs like this.
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