The Braise Local Food Ads Wholly Integrates Green Living
Leslie Chen — August 26, 2011 — Eco
References: c-k & adsoftheworld
Advertising a bike tour of Wisconsin's top organic farms, these Braise Local Food ads definitely take to heart the idea of being green.
Created by advertising agency Cramer-Krasselt, the ads integrate biking into the local greenery that is grown on these farms. One of the images features a roll of cabbage which acts as the part of the bike's chain.
It's too bad I don't live in Wisconson or I would definitely be interested in going on of these bike tours. The Braise Local Food ads have got me sold.
Implications - Consumers are trying to fight against the increasing number of harmful elements being introduced into the environment. Products that provide a green alternative appeal to shoppers who want to live a more sustainable lifestyle. In order to attract more attention on the market, companies could develop more designs like this.
Created by advertising agency Cramer-Krasselt, the ads integrate biking into the local greenery that is grown on these farms. One of the images features a roll of cabbage which acts as the part of the bike's chain.
It's too bad I don't live in Wisconson or I would definitely be interested in going on of these bike tours. The Braise Local Food ads have got me sold.
Implications - Consumers are trying to fight against the increasing number of harmful elements being introduced into the environment. Products that provide a green alternative appeal to shoppers who want to live a more sustainable lifestyle. In order to attract more attention on the market, companies could develop more designs like this.
Trend Themes
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Green Advertising — Opportunity to create advertising campaigns that promote environmentally-friendly products and lifestyles.
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Sustainable Tourism — Potential for developing tour packages that combine eco-friendly transportation modes, such as biking, with visits to organic farms.
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Farm-to-table Marketing — Chance to market locally grown and organic produce by highlighting the journey from farm to consumer's table.
Industry Implications
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Advertising — Disruptive innovation opportunity for advertising agencies to create unique and engaging green campaigns.
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Tourism — Opportunity to create sustainable and eco-friendly tour packages that attract environmentally-conscious travelers.
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Agriculture — Potential for farmers and farm-to-table businesses to market their locally grown and organic produce through unique campaigns.
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