This iStore Fresh Apples Campaign Encourages Healthy Purchasing
Amelia Roblin — October 10, 2011 — Marketing
References: sacredcow.ua & adsoftheworld
Consumers are not always conscious of it, but the acquisition of a product can have different consequences down the line in terms of and dependent on the company that made the sale. The iStore Fresh Apples campaign is appealing to the shop's target buyers with an attempt to communicate the importance of community support.
In Ukraine, this official retailer of Apple products such as iMacs, MacBooks, iPads and iPhones takes pride in its success at distributing quality licensed electronics. Backed by the Sacred Cow advertising agency of Kyiv, this initiative communicates the unfortunate decline of this business's sales in favor of those made by grey dealers.
Therefore, the purpose of the iStore Fresh Apples campaign is to offer local firms a "Fresh taste of your business," and customer loyalty with the amicable gift of logo-printed fruits.
In Ukraine, this official retailer of Apple products such as iMacs, MacBooks, iPads and iPhones takes pride in its success at distributing quality licensed electronics. Backed by the Sacred Cow advertising agency of Kyiv, this initiative communicates the unfortunate decline of this business's sales in favor of those made by grey dealers.
Therefore, the purpose of the iStore Fresh Apples campaign is to offer local firms a "Fresh taste of your business," and customer loyalty with the amicable gift of logo-printed fruits.
Trend Themes
1. Brand Activism - As consumers become more conscious of the impact of their purchases, brands that align themselves with social causes and promote community support like iStore's Fresh Apples campaign can gain customer loyalty and increase sales.
2. Premium Branding - By offering logo-printed fruits as gifts, iStore is creating a premium brand image and tapping into the trend of personalized and unique promotional items.
3. Local Partnerships - The iStore Fresh Apples campaign highlights the opportunity for local businesses to partner with each other and mutually benefit from the promotion of community support and healthy living.
Industry Implications
1. Technology - Brands in the technology industry can take inspiration from iStore's Fresh Apples campaign and promote community support as a way to increase customer loyalty and sales.
2. Retail - Retailers can offer unique and personalized promotional items like logo-printed fruits to create a premium brand image and increase customer engagement.
3. Health and Wellness - The iStore Fresh Apples campaign encourages healthy living and highlights the opportunity for businesses in the health and wellness industry to partner with local businesses and promote community support.
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