Consumers are not always conscious of it, but the acquisition of a product can have different consequences down the line in terms of and dependent on the company that made the sale. The iStore Fresh Apples campaign is appealing to the shop's target buyers with an attempt to communicate the importance of community support.
In Ukraine, this official retailer of Apple products such as iMacs, MacBooks, iPads and iPhones takes pride in its success at distributing quality licensed electronics. Backed by the Sacred Cow advertising agency of Kyiv, this initiative communicates the unfortunate decline of this business's sales in favor of those made by grey dealers.
Therefore, the purpose of the iStore Fresh Apples campaign is to offer local firms a "Fresh taste of your business," and customer loyalty with the amicable gift of logo-printed fruits.