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The Elige Vivir Sano Campaign Urges People to Exercise Will Power

 - Nov 15, 2012
References: piensapositivo.cl & behance.net
The Elige Vivir Sano campaign might seem a little violent, but sometimes such a forceful approach needs to be taken, especially when it comes to topics like leading a healthy lifestyle. A banana is portrayed beating the ketchup out of a batch of fries while a sneaker is seen strangling an old pair of slippers. These images are accompanied by the tag line, "Exercise your will power." For those who have little will power, such aggressiveness is necessary.

Created by the Lowe Porta ad agency for the Government of Chile, the Elige Vivir Sano campaign is extremely eye-catching. Both children and adults will get a kick out of the images, which were illustrated by Oscar Ramos.