As someone who spent many years in the upscale food and beverage industry, I appreciate these '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid. The campaign plays upon the mise en place that all chefs prepare before dinner service. Each print ad represents a dish, and all of that dish's individual components are arranged neatly.
The point behind the '1 TSP Sunlight' ads for Sunlight Dishwashing Liquidâ€”that the detergent gets rid of everything on your dishwareâ€”is demonstrated beautifully.
Implications - These sunny ads can be attributed to Lowe Indonesia, which featured creative direction from Din Sumedi and Ferly Novriadi. The campaign was copywritten by Bondan ESP.