Mise En Place Marketing

As someone who spent many years in the upscale food and beverage industry, I appreciate these '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid. The campaign plays upon the mise en place that all chefs prepare before dinner service. Each print ad represents a dish, and all of that dish's individual components are arranged neatly.

The point behind the '1 TSP Sunlight' ads for Sunlight Dishwashing Liquid—that the detergent gets rid of everything on your dishware—is demonstrated beautifully.

Implications - These sunny ads can be attributed to Lowe Indonesia, which featured creative direction from Din Sumedi and Ferly Novriadi. The campaign was copywritten by Bondan ESP.