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Malodorous Ad Campaigns

Scholl 'Odour Attack' Uses Shoelaces to Convey Hair-Raising Smells

— February 28, 2009 — Marketing
These amusing ads for Scholl 'Odour Attack' shoe deodorizer use upraised shoelaces to give the impression of a hair-raising reaction to a terribly smelly pair of shoes. I really like these ads, mainly because there is no copy needed to deliver a clear message of what their product will deliver.

The ads were created by advertising agency DDB New Zealand with creative direction by Toby Talbot, Damian Galvin, Carlos Savag, and Mike Davison.

Implications - Consumers are looking for unconventional products. No longer looking for the straight-forward designs, customers are seeking out ones that take on a more abstract feel. Companies attempting to increase their profit margin could focus on this when coming out with their newest designs for the market.
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