adidas Originals recently expanded its Ozworld collection with the introduction of the Oznova, the Ozelia, or the Ozweego sneakers. The inspiration behind the new series is self-expression and style experimentation.
The Oznova sneaker is defined by its exaggerated comfort-focused aesthetic. The shoe features "a translucent overlaid upper sat atop an outsole with glow in the dark paneling and matched with adiPlus cushioning." The Ozelia shoe, on the other hand, boasts a dynamic adiPrene cushioned outsole and a sleek upper. Lastly, the Ozweego sneaker a silhouette that pays homage to the late 90s and early 2000s that have been modernized with an adiPrene midsole supplies targeted support in the forefoot and heel.
Consumers can purchase the new additions at adidas.com, adidas stores, and select retailers.
Image Credit: adidas Original
What's Driving This Trend
- Exaggerated Sneakers
- Opportunity for other footwear brands to create innovative designs that feature exaggerated silhouettes or unique materials.
- Glow-in-the-dark Designs
- Opportunity for other fashion brands, particularly in the streetwear market, to experiment with incorporating glow-in-the-dark materials into their designs.
- Self-expression and Style Experimentation
- Opportunity for fashion brands to create personalized, customizable products that allow consumers to express themselves and experiment with their personal style.
Who This Affects Most
- Footwear
- Footwear brands can experiment with unique design elements and materials to create innovative, standout products that appeal to consumers looking for something different.
- Streetwear Fashion
- Streetwear brands can experiment with incorporating glow-in-the-dark materials and other unique design elements to create products that stand out and appeal to fashion-forward consumers.
- Customizable Fashion
- Fashion brands can create products that allow consumers to express their individuality and experiment with their personal style, by offering personalized, customizable options.
