This Live Poker campaign has got to be the funniest ad I have seen for a long while. With a tag line of, "Become the king of bluff", the print ads show you three scenarios with a guy pulling off a the ultimate bluff.
How good is the bluff? A robber convincing the police to arrest the old lady who's house he is vandalising, a black man with a big afro blending right in a KKK meeting, and my favorite an ugly man in a red dress with a slit (nice legs, dude) taking the 1st prize at a Miss of The Year beauty pageant.
I love it. It's light-hearted, fun and if that guy won the pageant, he IS the king of bluff!
The campaign was created by DDB, Paris, with creative directors Alexandre HervÃ© & Sylvain Thirache, artistic director Benjamin Marchal and with photography by David Stewart, retouching by B'pong.
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