Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,592 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,086 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,592 cutting edge ideas.

Light-Hearted Bluffs

Live Poker Campaign

— May 19, 2008 — Marketing
This Live Poker campaign has got to be the funniest ad I have seen for a long while. With a tag line of, "Become the king of bluff", the print ads show you three scenarios with a guy pulling off a the ultimate bluff.

How good is the bluff? A robber convincing the police to arrest the old lady who's house he is vandalising, a black man with a big afro blending right in a KKK meeting, and my favorite an ugly man in a red dress with a slit (nice legs, dude) taking the 1st prize at a Miss of The Year beauty pageant.

I love it. It's light-hearted, fun and if that guy won the pageant, he IS the king of bluff!

The campaign was created by DDB, Paris, with creative directors Alexandre Hervé & Sylvain Thirache, artistic director Benjamin Marchal and with photography by David Stewart, retouching by B'pong.
Trend Themes
1. Live Poker Advertising - Creating humorous and lighthearted advertisements for Live Poker to increase participation and remove misconceptions about the game
2. Creative Bluffing Strategies - Developing unique and imaginative bluffing techniques that stand out from traditional and predictable methods in Live Poker tournaments
3. Inclusive Marketing Campaigns - Designing advertising campaigns that empowers individuals from different sexes, races, and identities to create a safe and welcoming environment within the Live Poker industry
Industry Implications
1. Gaming Industry - Integrating unique and interactive promotional campaigns, such as themed events and fundraisers, to increase player activity and involvement in Live Poker markets.
2. Advertising Industry - Developing creative and unconventional advertising campaigns to attract new interest and expand the consumer base of Live Poker audiences.
3. Photography Industry - Providing a range of creative photography options for businesses to promote their brand, including humorous and unconventional photo shoots to make their Live Poker campaign more engaging.
1.4
Score
Popularity
Activity
Freshness