Live Poker Campaign

 - May 19, 2008
References: arabaquarius.blogspot
This Live Poker campaign has got to be the funniest ad I have seen for a long while. With a tag line of, "Become the king of bluff", the print ads show you three scenarios with a guy pulling off a the ultimate bluff.

How good is the bluff? A robber convincing the police to arrest the old lady who's house he is vandalising, a black man with a big afro blending right in a KKK meeting, and my favorite an ugly man in a red dress with a slit (nice legs, dude) taking the 1st prize at a Miss of The Year beauty pageant.

I love it. It's light-hearted, fun and if that guy won the pageant, he IS the king of bluff!

The campaign was created by DDB, Paris, with creative directors Alexandre Hervé & Sylvain Thirache, artistic director Benjamin Marchal and with photography by David Stewart, retouching by B'pong.