This campaign for the Art Directors Club of Hungary is from the maniacally imaginative minds of advertising heavy-hitters, DDB. The print ads depict toys in controversial positions, with a tagline that reads, "For those who play seriously."
The campaign captures the overall bad-ass attitude associated with those in the creative field of advertising. These free-spirited, holds-no-bars individuals are exactly what the Art Directors Club of Hungary is looking to attract. With these ads, I'm sure they'll attract exactly who they're looking for.