The Alis Skate Gear Campaign Shows Athletic Mannequins
Armida Ascano — November 25, 2010 — Lifestyle
References: adsoftheworld & adsoftheworld
The Alis Skate Gear campaign by advertising giant DDB is an awesome set of prints that conveys the concept directly. If truly effective advertising is simple and to-the-point, then this campaign is sure to receive a rave response.
The campaign features mannequins mid-shred, rocking Alis Skate Gear's newest collection. Though DDB could have easily placed a few models or famed skaters in the spread, they chose the mannequins to emphasize Alis Skate Gear's availability in stores. Check out the featured gallery for a look at the whole campaign.
The campaign features mannequins mid-shred, rocking Alis Skate Gear's newest collection. Though DDB could have easily placed a few models or famed skaters in the spread, they chose the mannequins to emphasize Alis Skate Gear's availability in stores. Check out the featured gallery for a look at the whole campaign.
Trend Themes
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Athletic Mannequins — Opportunity for retailers to create immersive shopping experiences with the use of athletic mannequins
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Campaigns Featuring Mannequins — Opportunity for brands to create attention-grabbing campaigns by featuring mannequins and showcasing their products
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Bold and Simple Advertising — Opportunity for brands to use bold and simple campaigns that convey their message effectively
Industry Implications
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Retail — Retail stores can create unique and immersive shopping experiences through the use of athletic mannequins
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Advertising — Opportunity for advertising agencies to create eye-catching and memorable campaigns featuring mannequins
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Sportswear — Sportswear brands can make use of mannequins to showcase their latest collections in a dynamic and effective way
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