These charming ads for Persil laundry detergent give the impression of actual stains behind prison bars due to the stripes in the shirts, table cloth and apron. These ads may not win an award for expert image editing, but they are clever and catch your attention nevertheless.
The Persil ads were created by advertising agency DDB, Warsaw, Poland.
Implications - These Persil ads are definitely one of the more intelligent ways to get some attention. Rather than using generic stain images that dominate most detergent ads, the company cleverly uses an artistic approach as a marketing technique. The results bring an amusing whimsical approach that will get consumers interested in the image and the product itself.
Stains as Prisoners
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