Be warned Starbucks, McDonald’s is making a very strong push to promote its coffee. Following the unusual Sort Your Head outdoors campaign, Alma DDB has created a fun print ad campaign promoting McDonald’s premium roast coffee.
The “Wake up with a premium roast coffee” campaign features wind-up toys depicting a Worker, Mechanic, and a Salesman, all jobs that require starting fresh early in the morning. The toys are shown seemingly sleepy and without energy, and are invited to wake up with McDonald’s new premium roast coffee.
I must say that McDonald’s adverting must be working, as I am not a coffee person myself yet I was tempted to try the premium roast coffee which I gotta say is pretty good at much less than what Starbucks charges!