Puzzle Billboards - McDonald's Sort Your Head Out Campaign (GALLERY)
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The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model’s head. The empty square displays McDonald’s logo. This is one of the wittiest billboards I have seen lately, very well done. The billboard is created by DDB Stockholm ad agency with art direction by Ted Harry Mellström, Simon Higby and Viktor Arve. Photography for these prints is by Alexander Pihl. Check out more recent McDonald’s ads and some unusual billboards:
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Via: arabaquarius.blogspot Posted: Apr 23, 08
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