Puzzle Billboards Edit
McDonald's Sort Your Head Out Campaign

McDonald’s has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to “sort your head out” with their 1 Euro large coffee.

The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model’s head. The empty square displays McDonald’s logo.

This is one of the wittiest billboards I have seen lately, very well done.

The billboard is created by DDB Stockholm ad agency with art direction by Ted Harry Mellström, Simon Higby and Viktor Arve. Photography for these prints is by Alexander Pihl.

Check out more recent McDonald’s ads and some unusual billboards:

4 Creative McDonald’s Ads - Including WiFi + 24/7 Drive Thru

McDonald’s marketing team has been releasing very creative ads lately. I particularly like the minmalist and subtle aspects of their new ads. Take the 24/7 Drive Thru ad created by DDB Auckland ad agency, New Zealand for example. You have a car on the road at night with the front lights creatively r… [More]

See-Through Billboards - Google Video Campaign (VIDEO)

Google has come up with a brilliant outdoor guerrilla campaign for Google Video using see-through billboards. The message is that Google Video gives you a realistic experience, as if you are seeing real people and scenes right in-front of you. The see-through billboards, which were installed in Ger… [More]

Creative Billboards - Koleston Naturals Uses Nature (GALLERY)

When I visited Beirut, Lebanon a few years ago I was blown away by the beauty of its coast and its infamous sea-side cliffs. This creative billboard campain for Koleston Naturals utilizes this natural beauty to illustrate the fact that this women’s hair dye is made from natural… [More]