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Fast Food Campaigns, from Racist Advertising to Burger Apps

By: Armida Ascano - Published:   Updated: Apr 14 2011
McDonald's marketing campaigns are always creative, clever and hunger-inducing. Whether the fast food company is trying to stir up some controversy or launch a new menu item, it always delivers the hot, greasy goods.

From subliminal advertising to racist campaigns, these McDonald's marketing campaigns will leave you hungry for more.

Implications - McDonald's is a global powerhouse in the quick-serve restaurant industry, and part of that success is due to the corporation's memorable marketing techniques. The most buzzed-about McDonald's ad campaigns feature simple slogans, gripping visuals and themes that inspire emotion in viewers. Companies can follow the Mickey D's lead by continually pushing the creative envelope to create iconic marketing messages.