Prodigy

Golden Arches Goes Chic

By: Ben Preiss - Published:   Updated: Apr 6 2011 • References: nytimes
McDonalds chic? Spend 600 million euros ($828 million), redesigning 1,280 restaurants and you can make it happen. They have also introduced a healthier menu and cater to regional tastes with wine and caffè lattes. So, is this really even a McDonalds anymore? Stats for McDonalds European Makeover Trending: Older & Average
Traction: 8,099 clicks in 373 w
Interest: > 3 minutes
Concept: McDonalds European Makeover
Related: 56 examples / 43 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: preventative prescription psas, killer whale-monitoring drones, and botanic gucci blazers.