Prodigy

Golden Arches Goes Chic

By: Ben Preiss - Published:   Updated: Apr 6 2011 • References: nytimes
McDonalds chic? Spend 600 million euros ($828 million), redesigning 1,280 restaurants and you can make it happen. They have also introduced a healthier menu and cater to regional tastes with wine and caffè lattes. So, is this really even a McDonalds anymore? Stats for McDonalds European Makeover Trending: Older & Average
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Concept: McDonalds European Makeover
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Segment: Neutral, 18-55
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