Superstar

Scaring Customers Away?

By: Bianca Bartz - Published: • References: adage
I have an extreme phobia of clowns, so this McDonald's India ad seriously has me rattled. I'm not sure what the point is, but it was featured on Advertising Age, and I can't get the image out of my head.

As they put it over at AdAge, "Consider this a Hindu's revenge for all those hamburgers you've eaten. I don't know if this qualifies as an icon, but the poster child for McDonald's in India should have been thrown out with the bathwater."

I second that! It was featured in an article about the most creepy advertising icons according to the sites readers.

Unfortunately (or fortunately in my case), the video doesn't feature the creepy baby Ronald, but it is another glimpse into Indian marketing for McDonalds. Check it out! Stats for McDonalds India Uses Baby Ronald Trending: Older & Buzzing
Traction: 15,527 clicks in 365 w
Interest: > 3 minutes
Concept: McDonalds India Uses Baby Ronald
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: face-shielding visors, pocket-resizing spoofs, and descending level abodes.