The recent incident of recalled McDonald's Shrek glasses has devastated many McDonald's fans. Due to cadmium in the paint of these Shrek-plastered glasses, 12 million of these collectibles have been returned to McDonald's.

However, despite this minor hiccup, we can't deny that McDonald's has generated many successful campaigns and inspired many other marketing ideas throughout its existence. Check out the different McDonald's innovations featured here.

Implications - Fast food has become so prevalent in the daily lives of modern society's citizens. No longer just a place to grab a quick meal, these restaurants have become synonymous with pop culture. Companies looking to generate more interest in their products could collaborate with these fast food giants for greater exposure.