Superstar

McDonald's Versus Ad Rendered in CGI

By: Marissa Brassfield - Published: • References: branitvfx & eatmedaily
This McDonald's Versus ad starts out as an appeal to pick which menu item is better, fries or a Big Mac, but devolves quickly into a 'Matrix'-style CGI exploration of depth and fast food depravity.

Is McDonald's food so fake that it has to be, well, faked? Not exactly, says Bruce Branit of Branit|vfx, who created the ad. "We used photo modeling techniques from a real photograph of a Big Mac and the the fries. The fry box, Dr. Pepper, ice, bubbles, smoke, straw, environment, etc are all entirely CGI. The real reason to do this spot as CGI was to be able to choreograph the camera move in limited time and budget," says Branit, according to Eat Me Daily.

Photo Credits: eatmedaily, branitvfx Stats for Fake-Out Food Videos Trending: Older & Buzzing
Traction: 11,183 clicks in 274 w
Interest: 4 minutes
Concept: Fake-Out Food Videos
Related: 64 examples / 49 photos
Segment: Males, 18-55
Comparison Set: 23 similar articles, including: fake rolls royces, 117 faketastic innovations, and 28 fake realistic designs.