Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Laura McQuarrie — June 8, 2023 — Tech
References: davidtheagency & designtaxi
AI is becoming more and more prevalent in marketing and recently, two of the largest fast food chains in the world created burger ads using ChatGPT. In Brazil, McDonald's kicked things off by asking ChatGPT "What is the most iconic burger in the world?" Days later, and in response to McDonald's ChatGPT-created poster, Burger King Brazil asked ChatGPT "And which one is the biggest?" ChatGPT responded by stating that Burger King's Whopper is the biggest in terms of size and ingredients.
With text colored to mimic the multi-colored ingredients of the burger, these Burger King billboards were placed in close proximity to its competitor's locations in São Paulo.
AI-created ads provide marketers with the advantage of fast turnaround times while enabling dynamic brand conversations.
With text colored to mimic the multi-colored ingredients of the burger, these Burger King billboards were placed in close proximity to its competitor's locations in São Paulo.
AI-created ads provide marketers with the advantage of fast turnaround times while enabling dynamic brand conversations.
Trend Themes
1. AI-created Marketing - Fast food chains are using AI-generated ads to engage in dynamic brand conversations and compete with their rivals.
2. Augmented Reality Advertising - Integrating AI-generated visuals with AR technology could create the next wave of attention-grabbing marketing campaigns.
3. Real-time Market Responses - AI-generated marketing content could provide brands with the ability to respond quickly to market trends and consumer demands.
Industry Implications
1. Fast Food - AI-generated marketing campaigns could help fast food chains stand out in a crowded marketplace and increase sales.
2. Advertising - AI-generated advertising has the potential to revolutionize the industry by providing marketers with faster turnaround times and more personalized content.
3. Technology - Innovations in AI-generated marketing could create new opportunities for companies involved in artificial intelligence and machine learning technology.
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