Superstar

From Fast Food Mob Bosses to Interactive McMarketing

By: Katherine Vong - Published: Oct 20, 2011
McDonald's obsessions are everywhere. Some are good, like the heart-felt art tributes depicting the world's beloved fast food chain and its cast of mascots; others are not so good, such as those that show the chain's lead mascot, Ronald McDonald, beheaded.

Regardless, there is no refuting the mass influence the McDonald's Corporation has had -- and still has -- on modern society. From its universally known slogan "I'm Lovin' It" to its golden arches and tasty Big Macs, McDonald's is influencing everything from marketing and branding to food and culture. Let's put it in numerical terms: this incredible mega-corporation is estimated to serve around 64 million customers across the globe -- daily.

So, whether you are "lovin' it" or hatin' it, one look through this list of McDonald's obsessions and you won't be able to deny the power McDonald's has over consumers and other brands.