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McDonald's Mega Series

By: Ayman - Published:   Updated: Jun 20 2011 • References: megamac.jp & kilian-nakamura
Forget about heart disease and cholesterol, McDonald's is adding to their Japanese mega series. Starting March 17th, 2008 the Mega Mac hamburger (which had a limited run with 23 million sold already!) will become a permanent part of the McDonald's menu.

Also, two limited-run (April 4th through May 8th) menu items in the “Mega Series” will be unleashed: the new Mega Muffin and the Mega Teriyaki.

Implications - This super-sized burger uses the mentality that bigger is better when it comes to selling a product. In today's over-saturated society, consumers are looking for eye-catching products that will stand out at a single glance. Companies should consider how to use this mind-set of consumers when making products in order to ensure these artifacts are not forgotten in the competitive marketplace.

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