The Japanese are infamous for their unique palates, and this array of unusual foods made in Japan certainly showcases the full range of edible innovation.
From commercially-sold human breast milk to mayonnaise margaritas, I can honestly say that there is not a single product in this cluster that I would happily try.
Implications - Certain foods that are deemed normal in certain cultures can be extremely unusual to others. It is the unique qualities of "bizarre" foods that companies can play off of. By marketing food that is perceived as gross or odd, a brand can draw in consumers who desire to experience other cultures. Consumers looking for new experiences are always willing to try unheard-of products.
SCORE
5.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 93%
Activity 72%
Freshness 8%
