Free Radical Water
Mizu No Genso is Just Hydrogen and Oxygen
Priced at $3 for 300 ml, it is for the purist who wants pure, unadulterated water! It is a free-radical water containing only hydrogen and oxygen, minus the mineral content.
Implications - As society becomes increasingly concerned about physical health, companies are arising that are willing to cater to consumers' sense of personal betterment. As such, these companies are able to charge premium prices as customers are assured that the product they're buying is beneficial and of higher quality.