Water is indeed becoming a luxury these days, so it's no surprise we can feature another premium water. Mizu No Genso (Elements of Water) is a fancy new product out in the Japanese market.
Priced at $3 for 300 ml, it is for the purist who wants pure, unadulterated water! It is a free-radical water containing only hydrogen and oxygen, minus the mineral content.
Implications - As society becomes increasingly concerned about physical health, companies are arising that are willing to cater to consumers' sense of personal betterment. As such, these companies are able to charge premium prices as customers are assured that the product they're buying is beneficial and of higher quality.
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