Tofu with a twist
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TOFU WITH A TWIST
Published: Jun 24, 2006 • References: web-japan.org
Brands of tofu with unusual names like "Handsome Tofu" and "Johnny the Tofu Maker, Blowing in the Wind" have been attracting attention on the Internet and around town, not just for their names but also for their exquisite flavor. Though a single pack costs two or three times more than regular tofu, the products have proved a hit at supermarkets and the food sections of department stores. Sales have been strong since the summer of 2005, when a shop selling the tofu opened in the upscale Tamagawa Takashimaya department store in Tokyo, an event that attracted a flurry of media coverage and made the tofu known across Japan.