Ever find yourself thirsty and craving the taste of salad? Me neither. But if you were, you would want to get some canned Water Salad. It's the latest peculiar beverage found only available in Japan… Imagine, the taste of a salad next time you find yourself looking for a refreshing glass of water. Awkward.
Implications - As food safety concerns become paramount, consumers are looking for alternative ways to intake minerals and vitamins. Innovative canned and packages foods reflect a nuclear-age concern over sterility and cleanliness. This also influences packaging and the ability for in-store consumers to purchase a product without seeing what it really looks like. This can translate into clean and colourful packaging that is easy for the eye to digest.
Stats for Drinkable Lettuce
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Concept: Drinkable Lettuce
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Segment: Neutral, 18-35
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