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Company Wants to Trademark Pizza Scent Edit

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Company Wants to Trademark Pizza Scent
 Published: May 20, 06
Comments: 1 Views: 2,871

The aroma of a freshly baked pizza is arguably as universally recognizable as that of a newly mowed lawn or a fresh cup of coffee.

But a Lithuanian restaurant chain now wants the intellectual property rights for the scent in the small Baltic nation, saying it is closely associated with its pizza pies.

“Opinion polls show that many consumers in Lithuania identify the pleasure of eating pizza with our trademark,” said Mindaugas Gumauskas, marketing director of the Cilija company. “This makes us believe that the scent of freshly baked pizza is a subject to our copyright.”  (Examiner)

 References:  examiner, news.agendainc

Filed In:  business,  food,  lifestyle








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FOUR WAYS TO REACT: vote, favorite, add more examples of Company Wants to Trademark Pizza Scent or comment.

Carlos Calderon on Feb 12, 07  45 Trends   36 Comments
humm!
Carlos Calderon on Feb 12, 07  45 Trends   36 Comments 0


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Company Wants to Trademark Pizza Scent