Company Wants To Trademark Pizza Scent

By: Eva Rubenov - Published: • References: examiner & news.agendainc
The aroma of a freshly baked pizza is arguably as universally recognizable as that of a newly mowed lawn or a fresh cup of coffee.

But a Lithuanian restaurant chain now wants the intellectual property rights for the scent in the small Baltic nation, saying it is closely associated with its pizza pies.

"Opinion polls show that many consumers in Lithuania identify the pleasure of eating pizza with our trademark," said Mindaugas Gumauskas, marketing director of the Cilija company. "This makes us believe that the scent of freshly baked pizza is a subject to our copyright." (Examiner) Stats for Company Wants to Trademark Pizza Scent Trending: Older & Mild
Traction: 4,405 clicks in 497 w
Interest: 3.7 minutes
Concept: Company Wants To Trademark Pizza Scent
Related: 61 examples / 47 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: hand-delivery apps, mason jar cocktail kits, and top 40 fashion photography trends in november.