Asianizing Potato Chips - Cool Packaging at Japanese Design Show

This is a cool, new, innovative Asian look for a longtime favorite Western tortilla chip package. 

The combatants (possibly wrestlers?) pictured here, on the Frito-Lay Doritos bag are a radical change from the traditionally bright colored bags seen in millions of food establishments across North America.

Clearly a not-so-subtle attempt to combine athleticism and non-healthy food!

This “Nut-Busting” Doritos pack was apparently an infamous display in last year’s Japanese Design Show.

I can’t wait to see this year’s innovations!