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Canned Wine Cross-Branding Edit
Monde Vineyard Vino on Japan Rail East


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Canned Wine Cross-Branding - Monde Vineyard Vino on Japan Rail East (VIDEO)
Monde Vineyard Vino on Japan Rail East
Published: Oct 20, 08
Comments: 1
Views: 2,112

Travel guides advise tourists en route to Japan not to blow their nose or eat in public. Ice cream, however, is a notable exception that can be eaten anywhere—as well as eating on a train, where it is actually encouraged.

Now, drinking on Japanese trains is also encouraged—as long as it is wine from a can. Japan Rail East is offering the new wine in a can exclusively on limited express trains. Available in white or red, the wine comes from Monde Vineyard in Yamanashi Prefecture, Japan’s small wine-producing region.

References:  nre.co.jp

Filed In:  branding business drinking lifestyle marketing new ventures






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FOUR WAYS TO REACT: vote, favorite, add more examples of Canned Wine Cross-Branding or comment about Monde Vineyard Vino on Japan Rail East.

rocketranger on Oct 21, 08  0 Trends   2,582 Comments
Bring this to the US, radical. Very cool, need bigger size cans.
rocketranger on Oct 21, 08  0 Trends   2,582 Comments 0

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Canned Wine Cross-Branding